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Standard Insights / Case study

Consumer research shaped into a fast, client-ready product.

Advanced analytics for modern businesses. Turn your data into decisions with beautiful, easy-to-use dashboards.

Project record

Operithm designed and engineered the product end-to-end, connecting the visible customer experience to the protected workflows that operate behind it.

Standard Insights project overview
ProductStandard Insights
IndustryConsumer research
Product typeResearch operations and reporting platform
StatusLive
UsersMarketing teams · Research analysts · Agency teams · Platform administrators
Product surfacesPublic website · Client workspace · Research operations · Interactive reports

The operating challenge

Making complex operations feel straightforward.

Consumer research moves through study design, respondent collection, quality control, analysis, and delivery. The product needed to make that complex operating chain usable for both research teams and clients without reducing the work to a collection of static charts.

01

Study setup and delivery involve several connected operational stages.

02

Research outputs need to remain understandable to non-specialist client teams.

03

Reports must support exploration, export, and controlled sharing after fieldwork ends.

What Operithm built

Public journeys, authenticated workspaces, operational controls, and the underlying data model were delivered as one connected product.

01

Study configuration

Structured setup for research objectives, audiences, questions, and delivery requirements.

02

Research operations

Controlled workflows connect study preparation, fieldwork status, review, and final delivery.

03

Interactive reporting

Client-ready reports organize charts, segments, cross-tabs, verbatim responses, and interpretation.

04

Reusable delivery

Live sharing and export paths make finished research usable beyond a single presentation.

Product and workflow designUX and interface systemFrontend and backend engineeringDatabase and permission designTesting and production deployment

Core workflow

  1. 01

    Define

    Configure the business question, audience, and study structure.

  2. 02

    Field

    Move the approved study into respondent collection and quality control.

  3. 03

    Analyze

    Transform validated response data into findings and comparisons.

  4. 04

    Deliver

    Publish an interactive, shareable report for the client team.

Inside the product

Each workspace has a clear role in the product, connecting day-to-day tasks with the wider operating workflow.

Product space / 01

Research workspace

The operating view for creating and managing active consumer studies.

Product space / 02

Interactive report

A client-facing report combining findings, charts, segments, and supporting evidence.

Product space / 03

Analysis controls

Tools for exploring respondent data and producing useful cuts of the research.

Engineering record

Data model

Connected studies, questions, audiences, response data, analyses, and report artifacts.

Access

Separated client, analyst, and administrative product surfaces.

Reporting

Structured visualization and export paths for finished research.

Delivery

A production platform joined to the public acquisition and account journey.

Delivered capability

Operithm delivered the product system connecting research setup and operations with the finished client reporting experience.

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